MSc in Public Relations and Strategic Communications

Course Overview DCU's MSc in Public Relations and Strategic Communications is a premier industry-integrated programme designed to develop the next generation of strategic communicators. It moves beyond tactical skills to focus on the 'why' behind communication decisions, preparing graduates to lead in a rapidly evolving media landscape. The course is distinguished by its strong industry partnerships, a three-month professional placement, and its accreditation by the Public Relations Institute of Ireland (PRII). Key Program Highlights Industry-integrated 54-week programme featuring lectures from market-leading practitioners and a dedicated mentor for each student. Gain practical experience through a supervised three-month work placement with leading agencies and in-house communications departments. Curriculum is 100% continuous assessment, including several live client-applied projects and a capstone dissertation. Accredited by the PRII and built on the expertise of DCU's School of Communications, ranked in the top 200 globally. Focuses on strategic thinking and the latest digital technologies to navigate modern challenges like social media and corporate reputation.