MSc Marketing, Consumption and Society

Course Overview This MSc program offers a critical and comprehensive exploration of marketing theory, consumer culture, and the societal responsibilities of business. It equips students with a deep understanding of modern consumption to become strategic, reflective leaders in the field. The curriculum blends rigorous academic research with practical insights into contemporary marketing challenges. Key Program Highlights Critical examination of marketing's role and responsibilities within contemporary society Deep dive into consumer culture theory and the drivers behind consumption behaviors Exploration of major theoretical debates and current trends shaping the marketing discipline Development of advanced research skills for independent academic or applied projects Fostering of key professional skills in critical thinking, decision-making, and collaboration