Course Overview
Course Overview This Master's degree equips you with the strategic knowledge and practical skills to excel in international marketing. You will learn to analyze diverse global markets, consumer behaviors, and digital cross-border commerce to develop effective marketing strategies for a range of enterprises. Key Program Highlights Analysis of the global marketing environment and diverse cultural behaviors Development of international marketing strategies for both global and small enterprises Focus on the complexities of digital marketing across international borders Critical assessment of real-world marketing strategies to offer practical solutions Flexibility to switch to other Marketing MSc pathways upon arrival
Available Intakes
September 2026
CampusWhiteknights Campus
CityReading
ModeFullTime
Duration12 Months
FeeGBP 27,000