Programs / United Kingdom / University of Reading / Masters in Digital Business and Data Analytics

Masters in Digital Business and Data Analytics

University of Reading 🇬🇧 United Kingdom
Masters Master English

Course Overview

Course Overview This Master's program provides the technical expertise in data analytics and computing, combined with essential business acumen, to transform raw data into actionable strategies that drive customer value and optimize operations. You will master the art of data-driven decision-making to shape organizational policy and secure a competitive advantage. Graduates are expertly prepared for high-demand roles as data scientists, analysts, and technology leaders. Key Program Highlights Hands-on curriculum integrating data analytics, computing, and business strategy Focus on transforming data into actionable insights for customer value and process improvement Prepares for high-demand roles as data scientists, analysts, and technologists Develops expertise in data-driven decision-making and organizational management Equips graduates to shape business policy and secure a competitive advantage

Available Intakes

September 2026
CampusWhiteknights Campus
CityReading
ModeFullTime
Duration12 Months
FeeGBP 27,000