Bachelor in Wine and Beverage Business Management

Course Overview This specialized major in Wine and Beverage Business Management leverages a world-class hospitality curriculum to forge the next generation of leaders for the global wine industry. The program delivers a comprehensive business education focused specifically on the nuances of the beverage sector. Graduates will be expertly prepared to manage operations, drive sales, and develop strategic demand within this dynamic field. Key Program Highlights Built upon a foundation of a top-ranked hospitality business management program Designed to create skilled business leaders for the rapidly growing wine industry Comprehensive curriculum covering viticulture, distribution, and sales strategies Expertise in managing beverage service operations and customer experiences Focus on identifying and developing new market opportunities and demand generators