BSc (Hons) Psychology and Marketing

Course Overview This innovative BSc (Hons) Psychology and Marketing degree merges two dynamic disciplines to provide a deep understanding of consumer behavior and the psychological principles that drive effective marketing strategies. The program equips students with a robust foundation in core psychological concepts, particularly social and cognitive psychology, alongside comprehensive marketing principles and specialized advanced topics. The curriculum culminates in a final-year research dissertation, allowing students to synthesize their knowledge and investigate the powerful linkages between the two fields. Key Program Highlights Integrated curriculum drawing from the core of both Psychology and Marketing disciplines Specialized focus on Social and Cognitive Psychology to understand individual and group behavior Advanced, in-depth marketing courses in the final two years of study Comprehensive research methods training leading to a final-year dissertation project Opportunities to tailor your degree with a selection of optional courses