MPhil Marketing

Course Overview Embark on a specialized research journey in marketing, culminating in either a one-year MPhil or a three-year PhD. You will conduct original research within diverse fields such as consumer behavior, strategic marketing, and digital marketing, guided by our expert faculty. This program is designed to develop you into an independent scholar capable of making a significant contribution to marketing knowledge. Key Program Highlights Choose from flexible full-time degree paths: a 1-year MPhil or a 3-year PhD Conduct research across all major marketing disciplines, from consumer behavior to e-marketing Receive dedicated supervision from leading academics in your chosen specialty Gain access to a rich portfolio of recently completed and ongoing PhD research projects Develop expertise to pursue a career in academia or high-level industry research