PhD Marketing

Course Overview This MPhil/PhD in Marketing is a rigorous research degree designed for aspiring scholars to conduct original, top-level research that contributes new knowledge to the field. You will be guided by a supervisory team of renowned experts to explore complex marketing, product development, and distribution challenges using advanced methodologies. The programme is tailored for individuals seeking to pursue a progressive career in academia or a high-level research role in industry. Key Program Highlights Work under the supervision of renowned scholars and experts in their fields Develop advanced research methodology skills using both quantitative and qualitative methods Produce an original contribution to marketing literature on a topic of your choice Flexible full-time or part-time study options with three annual start dates Clear pathway from MPhil to PhD status based on your research progress