Course Overview
Course Overview This program provides a comprehensive foundation in marketing principles, designed to complement a primary degree with essential business expertise. Students will explore core topics such as digital strategy and consumer behavior while gaining valuable hands-on experience through applied industry projects. The curriculum is tailored to deliver practical skills and insights into the critical role of marketing in modern organizations. Key Program Highlights Gain practical, real-world experience through applied projects with industry partners Explore the dynamic field of Digital Marketing and contemporary Marketing Communications Study essential consumer decision-making processes in Consumer Behaviour Develop a global business perspective with International Marketing principles Acquire versatile skills that enhance employability across various business sectors
Available Intakes
September 2026
CampusMagee Campus
CityDerry
ModeFullTime
Duration36 Months
FeeGBP 17,010