MA (Hons) Marketing

Course Overview Accredited by the Chartered Institute of Marketing (CIM), this MA (Hons) Marketing degree at Heriot-Watt University is designed to equip students with the essential knowledge and skills to thrive as future marketing leaders. The curriculum is built on three critical pillars: global, digital, and sustainable marketing, ensuring graduates are prepared for the modern business landscape. Learning is driven by an internationally respected faculty who blend cutting-edge research with real-world industry experience. Key Program Highlights CIM Accredited degree with direct entry to professional qualifications Curriculum focused on global, digital, and sustainable marketing Taught by faculty using cutting-edge research and industry experience Ranked 1st in Scotland for Marketing (National Student Survey 2020) Provides a platform for success in both academic and professional marketing careers