BSc (Hons) Marketing

Course Overview This dynamic marketing degree from the University of Plymouth equips you with the strategic and practical skills to become a driving force in modern business. You will develop into a flexible, skilled communicator with a deep understanding of marketing theory and its real-world application, providing an exceptional head start for a successful career. The program is continuously shaped by deep industry ties and alumni feedback to ensure it reflects the most current issues in the field. Key Program Highlights Gain hands-on experience by working on real-world projects with a diverse mix of local and national "live clients" Develop highly sought-after employability skills through dedicated career fairs, preparation sessions, and an active, student-run Marketing Society Explore a comprehensive curriculum covering digital marketing, consumer behavior, branding, market research, and international strategy Enhance your CV with additional professional qualifications from accrediting bodies like the Chartered Institute of Marketing (CIM) Join a program with an excellent graduate employment record, with alumni securing managerial roles at leading companies like BMW, Rolls Royce, and Intel