MSc International Marketing with Consumer Psychology

Course Overview This specialist MSc in International Marketing with Consumer Psychology from Heriot-Watt University provides a deep, applied understanding of how psychological principles drive global consumer behavior. The program blends cutting-edge academic theory with industry best practices to equip graduates with a highly employable skill set for navigating international markets. Key Program Highlights Focuses on the psychological drivers behind consumer decision-making in a global context Blends a core of five international marketing management courses with two specialist consumer psychology modules Develops highly sought-after skills for roles in international brand management, market insight, and consultancy Led by industry-informed academics from the renowned Edinburgh Business School Offers the opportunity to achieve PgCert and PgDip awards en route to the full Masters degree