BAS Marketing

Course Overview This comprehensive Marketing program equips students with the strategic and practical skills needed to excel in today's dynamic global marketplace. The curriculum balances essential theory with hands-on experience, preparing graduates for a wide array of rewarding careers in both consumer and business-to-business sectors. Students gain a distinct advantage through real-world application via the on-campus Southwest Marketing Advisory Center (SMAC). Key Program Highlights Gain real-world experience through the Southwest Marketing Advisory Center (SMAC), working on live projects for local organizations Prepare for diverse career paths in sales, advertising, public relations, product development, and marketing research Learn from a curriculum that expertly balances foundational marketing theory with practical, hands-on exercises Choose from two degree paths: a Bachelor of Science or a Bachelor of Applied Science for transfer students Enhance any major with a versatile Marketing minor, ideal for fields from Agriculture to Political Science