Bachelor of Business Administration Marketing

Course Overview This program transforms your innate curiosity about consumer behavior into a powerful set of professional marketing skills. You will build on your experience to master the innovative strategies and practical tools that drive modern branding, advertising, and sales. Choose from four unique emphasis areas to specialize your expertise in comprehensive marketing, event marketing, professional sales, or sport marketing. Key Program Highlights Explore the psychological drivers behind consumer decisions and brand loyalty Master the latest industry-standard software and analytical tools Choose from four specializations: Comprehensive, Event, Sales, or Sport Marketing Develop leadership skills for careers in advertising, public relations, and brand management Gain practical, real-world knowledge applicable to pitching and selling products or ideas