Bachelor of Business (Marketing)

Course Overview This dynamic marketing degree equips you with the strategic principles and practical skills needed to successfully position products and services in the marketplace. You will learn to apply key theories through real-world case studies and an industry-led capstone project, developing a versatile skill set highly valued by employers. The program offers exceptional flexibility, allowing you to accelerate your studies, choose a second major, and learn online or on-campus. Key Program Highlights Apply marketing theories in a real-world context through authentic case studies and industry projects. Gain hands-on experience by working with industry partners on a capstone project in your final year. Customize your degree with a choice of a second major, minors, or electives like Advertising or Public Relations. Graduate sooner with an accelerated pathway to complete your bachelor's degree in just two years. Study with ultimate flexibility via online learning or on-campus at Toowoomba or Springfield.