BA (Hons) Sport Business Management

Course Overview This course merges a passion for sports with essential business acumen to prepare you for a leadership role in the global sports industry. You will gain expertise in core business disciplines like marketing, finance, and strategy, all through the lens of modern sports management. The program focuses on the professionalization and commercialization of sport, empowering you to capitalize on new opportunities in this dynamic field. Key Program Highlights Master core business areas including marketing, finance, and strategy as they apply to sports Develop in-demand skills in digital analytics to drive business decisions Explore the governance and increasing professionalization of the sports industry Understand the modern sports consumer and the evolution of this lucrative global market Identify and leverage new revenue streams in broadcasting, licensing, and merchandising