BA (Hons) Marketing with a Year in Industry

Course Overview This BA Marketing programme provides a comprehensive grounding in management principles with a deep specialization in marketing, examining consumer behavior and market dynamics. It is taught by a blend of academic and industry-experienced staff, ensuring the curriculum is both intellectually rigorous and directly relevant to the modern business world. Key Program Highlights Double accreditation from AACSB and EQUIS, placing it among the world's elite business schools Professional accreditation from the Chartered Institute of Marketing (CIM), offering a direct path to industry qualifications Curriculum developed and taught by staff with a mixture of high-level research and professional marketing backgrounds Strong industry links providing networking opportunities and real-world experience with leading companies and agencies Focus on developing the practical skills that make graduates stand out to top employers like McCann, Accenture, and BT