BA (Hons) Fashion Marketing and Promotion

Course Overview This Fashion Marketing and Promotion course equips creative and motivated students with the strategic business and digital skills needed to thrive in the modern fashion industry. You will develop a strong commercial understanding through a wide spectrum of projects, from branding to social media, preparing you for a successful career. The program is designed in collaboration with industry experts to ensure you graduate as a digitally literate and highly employable professional. Key Program Highlights Industry-informed curriculum focused on digital marketing, social media, and multi-channel promotion strategies Diverse creative projects in branding, styling, visual merchandising, photography, and film Opportunity for an international exchange semester at a partner institution Development of both creative flair and crucial commercial business acumen Prepares graduates for attractive roles as innovative, digitally-literate professionals