BA (Hons) Human Resource Management and Marketing

Course Overview This course provides a comprehensive foundation in both Human Resource Management and Marketing, two critical functions for any successful organization. You will learn to develop strategic HR practices for talent acquisition and development while mastering marketing principles to identify and fulfill customer needs. The program emphasizes practical, real-world application through live projects and case studies, preparing you for a dynamic business career. Key Program Highlights Learn from award-winning faculty with diverse industry experience and cutting-edge research in areas like social media in the workplace and employee ownership. Develop highly sought-after practical skills in communication, teamwork, research, and business acumen through live projects and business simulations. Gain a strategic understanding that extends beyond traditional business to include the public, non-profit, and employee-owned sectors. Build professional confidence and time management skills by tackling real-world business challenges and collaborating on group projects. Graduate with the ability to conduct market research and design HR strategies that help organizations adapt to their social, economic, and political environments.