BA (Hons) Retail Marketing

Course Overview This course provides a comprehensive exploration of the dynamic retail sector, equipping students with the strategic marketing and management skills needed to lead in a rapidly evolving industry. You will gain a solid foundation in core business principles while developing specialized expertise in consumer behavior, internationalization, and multi-channel strategies. The curriculum is informed by the industry-leading Institute for Retail Studies, ensuring a practical and up-to-date learning experience. Key Program Highlights Learn from the industry-experienced academics at the renowned Institute for Retail Studies (IRS) Develop expertise in key areas like consumer behavior, international business, and retail logistics Gain practical skills through consultancy projects and explore global retail via student exchanges Master strategies for digital transformation, effective buying, and visual merchandising Prepare for leadership roles in a major economic sector that is a top employer