BA (Hons) Marketing Communications

Course Overview This professionally-focused degree equips you with the specialist knowledge and creative skills to craft effective messages and select the optimal media channels in today's complex marketing landscape. Developed with industry practitioners, the course offers hands-on experience with live client briefs and access to a state-of-the-art digital marketing lab designed to mimic a creative agency. You will also have the opportunity to boost your employability by gaining additional qualifications from leading professional bodies. Key Program Highlights Gain hands-on experience by working on live client briefs and developing real-world creative campaigns Access our cutting-edge digital marketing lab, Switch 23, which is set up to replicate a professional creative agency environment Earn valuable additional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM) Learn to master consumer insight, branding, and the latest digital and social media marketing techniques Enjoy flexibility with a common first year, allowing you to experience all main marketing areas before specializing