BA (Hons) Business Studies and Marketing

Course Overview This degree provides a robust foundation in business and marketing, equipping you with the essential knowledge and skills to launch a successful managerial career. The program is research-led and highly rated, with teaching informed by current industry debates and the school's active support for local economies. Key Program Highlights Research-led teaching from staff engaged in world-leading and internationally recognized management research. Develop highly sought-after practical skills in communication, teamwork, research, and strategic analysis. Gain real-world business experience through live research projects and case studies for local companies. Build commercial awareness and self-confidence by applying learning directly to the business environment. Graduate with the ability to write professional marketing research proposals for both academic and commercial purposes.