BSc (Hons) Business Management and Marketing

Course Overview This Business and Marketing degree equips you with the strategic and practical skills to thrive in today's dynamic, competitive global marketplace. You will develop a comprehensive understanding of core business functions while building specialized expertise in digital marketing, consumer behavior, and global brand management. The program is designed to enhance your future employability through practical, problem-based learning and offers a direct path to professional accreditation. Key Program Highlights Dual accreditation for a CMI Level 5 Qualification in Management and Leadership Specialized focus on high-growth digital marketing strategies and analytics Practical, scenario-based learning to develop real-world problem-solving skills Exemptions for Chartered Institute of Marketing (CIM) professional qualifications Comprehensive curriculum covering global branding, finance, logistics, and consumer psychology