BA (Hons) Fashion Business and Promotion

Course Overview This course prepares students for dynamic business, marketing, and promotional careers within the global fashion industry, beyond design. You will develop a powerful blend of creative and commercial skills through industry-led projects and an integral professional placement. The program equips you with the strategic expertise to manage the entire fashion lifecycle, from trend forecasting and buying to PR, marketing, and brand management. Key Program Highlights Gain hands-on experience with live projects and briefs from major brands like Superdry, Selfridges, and George at Asda Undertake an industry placement to build essential professional networks and employability skills Master industry-standard software and practices, including Adobe InDesign and Illustrator for creating visual marketing materials Learn the full spectrum of the fashion business, from trend forecasting and buying to PR, marketing, and events management Develop a strong professional portfolio through presentations, report writing, and range planning