BA (Hons) Events Management

Course Overview This undergraduate course blends cutting-edge event management theory with hands-on practical application, preparing you for a dynamic career in the experience economy. You will learn from industry-leading professionals and gain invaluable insights into marketing, operations, design, and client management, all within a framework that emphasizes sustainability and digital innovation. The program is uniquely designed to create exceptionally strong pathways into the industry through the university's extensive professional network. Key Program Highlights Learn from practicing event, venue, and experience leaders Master key aspects including marketing, project management, and experiential design Explore the implications of sustainability aligned with UN Sustainable Development Goals Leverage industry connections from the Academy of Multi-Unit Leadership Develop digital and analytical skills for the modern event landscape