BA Strategic Communication, Public Relations & Advertising

Course Overview Sacred Heart's Strategic Communication & Public Relations (SCPRA) program equips students with the critical thinking and technical skills needed to excel in the evolving media landscape. Through a blend of theory and hands-on learning, students learn to craft strategic campaigns that resonate with diverse audiences while exploring the profound ethical responsibilities of professional communicators. The program offers flexible full-time, part-time, and fully online paths, including an accelerated five-year BA/MA option. Key Program Highlights Gain real-world experience through a successful internship program with top companies in the NYC/Tri-State area like NBC, CBS, and MTV. Master the latest multimedia tools and social media platforms in our state-of-the-art Martire Center facilities. Prepare for high-growth careers in a field with faster-than-average job growth and an estimated 46,200 new jobs. Choose from flexible program options, including a fully online part-time track or an accelerated combined BA/MA degree. Develop a strong professional network through our active PRSSA chapter and hands-on senior projects.