BSc (Hons) Psychology and Marketing

Course Overview This BSc in Psychology and Marketing at Aston University merges the science of human behavior with the strategic principles of marketing to provide a powerful, interdisciplinary education. You will gain deep insights into the consumer mind and learn to apply psychological theories to develop effective, real-world marketing strategies. The program is designed to equip you with both theoretical knowledge and practical skills for a successful career. Key Program Highlights Gain a unique understanding of consumer behavior by combining psychological science with marketing theory. Learn from expert academics and leaders in both fields within state-of-the-art specialist facilities. Apply your knowledge through real-world placement opportunities that enhance your employability. Explore thought-provoking topics from cognitive neuropsychology to strategic brand management. Develop key practical research skills through hands-on lab sessions and small-group tutorials.