MA Business and Marketing

Course Overview This accredited Master's program provides a comprehensive education in strategic marketing and management, equipping graduates for successful careers in both fields. Students will graduate with a dual award from Bangor University and a Level 7 Diploma in Strategic Management and Leadership from the Chartered Management Institute (CMI). The curriculum blends theoretical principles with practical, applied skills to develop strategic thinkers capable of operating at local, national, and global levels. Key Program Highlights Earn a dual award: a Bangor University Master's and a CMI Level 7 Diploma in Strategic Management & Leadership Gain exemptions from the Chartered Institute of Marketing's professional qualifications Develop expert skills in key areas including brand management, market research, and strategic analysis Apply learning to real-world issues through the university's Chartered Institute of Marketing student chapter Choose a specialized dissertation topic in either a broad business or focused marketing subject