MA (Hons) Business Economics with Marketing and History

Course Overview This course provides a comprehensive exploration of how economic principles drive business strategy and marketing decisions within a global context. You will simultaneously develop a practical historian's skill set by critically analyzing primary sources and understanding how history is constructed and interpreted. Key Program Highlights Apply core economic theories to solve real-world business challenges and identify growth opportunities. Develop targeted marketing strategies by analyzing economic factors in both established and emerging markets. Gain hands-on experience analyzing diverse historical evidence, from documents and maps to film and music. Critically evaluate key historical debates and the evolving role of historians in media and public life. Build a unique skill set at the intersection of economic analysis, business acumen, and historical inquiry.