MA (Hons) Business Economics with Marketing and Geography

Course Overview This interdisciplinary course merges business economics with human geography to provide a powerful lens for analyzing global markets and organizational strategy. You will learn to apply economic principles to real-world business challenges while understanding the critical geographic factors that influence market dynamics and growth opportunities. The program emphasizes practical, hands-on learning through field trips and projects with partner organisations. Key Program Highlights Apply economic theory to solve real business problems and tap into growth opportunities in emerging markets. Develop expertise in Geographic Information Systems (GIS) and other specialist software for spatial analysis. Gain practical experience through field trips and collaborative projects with external partner organisations. Specialize in key areas such as city futures, geopolitics, tourism, globalisation, and hazards and risk. Build highly transferable skills in data analysis, problem-solving, and multi-channel communication.