BA (Hons) Advertising & Digital Marketing

Course Overview This Advertising and Digital Marketing degree offers a uniquely practical, hands-on preparation for a career in the industry. You will develop and execute real campaigns with actual marketing budgets, working across both digital and traditional media from your first year. The programme culminates in pitching your ideas to clients from a top global agency, providing unparalleled real-world experience. Key Program Highlights Gain hands-on experience by managing real marketing budgets and executing campaigns for actual clients as part of your coursework. Master the full spectrum of modern marketing, from traditional media to a wide range of digital platforms and social media. Pitch your campaign concepts to industry professionals and clients from a top global advertising agency. Option to enhance your employability with a dedicated year-long work placement in the industry. Join an exclusive study trip to New York to network and go behind-the-scenes at major brands and advertising agencies.