MA (Hons) Business Economics with Marketing

Course Overview This course equips students with the economic principles and analytical frameworks essential for strategic business decision-making in a global context. You will learn to apply these concepts to real-world business challenges, from resource allocation to evaluating growth opportunities in emerging markets. The program provides a comprehensive understanding of how marketing and economics intersect within modern, multi-channel organizations. Key Program Highlights Apply core economic theories to solve practical business problems and drive organizational strategy Develop expertise in analyzing target markets and identifying opportunities in emerging economies Understand the integral role of marketing within the wider economic and organizational context Gain analytical skills to effectively allocate resources and capitalize on growth potential Choose a social science and arts-focused path with the MA degree option