BSc (Hons) Marketing (with Placement Year)

Course Overview This course equips you with the strategic and creative skills needed for a successful career in modern marketing and management. You will learn to identify competitive advantages and respond to market opportunities through a blend of cutting-edge theory and practical, industry-focused learning. The program develops well-rounded professionals with a deep understanding of consumer psychology, strategic management, and how marketing integrates within the broader business landscape. Key Program Highlights Learn from leading academic researchers and experienced marketing professionals at the forefront of the industry Gain practical skills in key areas including consumer psychology, market research, and strategic management Study at a Triple Crown-accredited business school (EQUIS, AMBA, AACSB), a mark of exceptional quality Develop a comprehensive understanding of marketing's role within the wider context of business and economics Build the commercial insight needed to solve problems and drive competitive advantage in a dynamic field