BA (Hons) Marketing (with Foundation Year)

Course Overview This Marketing degree prepares you for the dynamic world of modern business by blending foundational academic skills with cutting-edge marketing practices. You will develop a comprehensive understanding of the consumer and the critical role of digital technology, building a portfolio of practical skills to deploy marketing as an effective business tool. The course is highly career-focused, using industry connections and experiential teaching to help you define your pathway to success in a rapidly evolving sector. Key Program Highlights Builds a strong academic foundation with dedicated support to develop confidence and key study skills for undergraduate success. Covers the entire marketing landscape, from consumer behavior to the latest developments in digital technology and e-commerce. Focuses on practical, career-ready skills in problem-solving, creative thinking, and collaborative working for real-world application. Leverages extensive industry connections and experiential teaching to provide exposure to diverse marketing roles and career pathways. Opens doors to opportunities across all sectors, with graduates securing roles at leading global companies like Amazon, Adidas, and McLaren.