BA (Hons) Marketing

Course Overview This BA (Hons) in Marketing prepares you for the dynamic, technology-driven landscape of modern business, providing a comprehensive understanding of consumer behavior and the strategic use of digital tools. The program blends established theory with emerging practices to develop your practical skills in problem-solving and creative thinking, ensuring you graduate business-ready for a variety of rewarding careers. Key Program Highlights Focus on the latest digital technology and strategic thinking in modern marketing Develop practical, business-ready skills through experiential teaching and real-world application Explore diverse career pathways, from brand management to e-commerce and data analysis Benefit from the university's Placements Plus program for valuable industry experience Learn from a teaching team with extensive industry and professional connections