MSc Marketing

About This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles. It’s a great choice if you have your own business, or work in a family business, and want to improve your marketing skills.  Over 12 months of intensive study you’ll discover the intellectual and practical skills of marketing, exploring theories, concepts and techniques, and building the analytical tools and perspectives necessary for a lifetime of making marketing decisions. You’ll learn how to lead and respond, both operationally and strategically, in the dynamic global marketplace.  You’ll discover the long-standing fundamentals of marketing, as well as investigating new areas that are critical to success in today’s world, such as internationalisation and the global marketplace, the power of the internet, and socially responsible marketing.  You’ll learn how to analyse markets and their behaviours, and how to develop brands that work effectively within those markets.  You’ll gain an overview of all areas of business, discovering how to engage and collaborate with non-marketing specialists – an essential skill for successful marketing professionals. And you’ll explore the impact of marketing strategies on growth, cash flow and profit.  You’ll also develop key management skills, and become adept at integrating and aligning organisational processes, systems and people to meet the challenges and goals of the marketing department.  Your studies will have an international outlook throughout. You’ll study business issues from a global perspective. You’ll learn from lecturers from all over the world. And you’ll be part of a diverse student body. All of this means you’ll graduate ready to succeed on an international stage.