MSc Business Analytics and Management

Course Overview This course provides a comprehensive framework for managing the end-to-end business analytics lifecycle, from data acquisition and cleansing to analysis and strategic decision-making. You will develop a critical understanding of the entire data ecosystem, with a strong emphasis on governance, ethics, and the practical application of cutting-edge techniques to solve real-world business problems. It is designed to prepare you for leadership roles in the data-driven economy, equipping you with the skills to deliver value through data. Key Program Highlights End-to-end management of the data analytics lifecycle, from integration to decision-making Strong focus on real-world application through projects using authentic data and business problems Critical examination of data governance, ethics, and the responsible use of data Development of both technical data science skills and strategic resource management capabilities Preparation for leadership roles in corporates, consulting, entrepreneurship, and the new data economy